May 25, 2021

Gehrig Parker, USA Football
Lisa Bartek, BSN Sports
Glenn Chavious, Profound Insurance

INDIANAPOLIS – USA Football announced new partnerships today with BSN SPORTS and Profound Insurance Programs to help lower costs for youth football organizations nationwide through its grant program.

Expanded for 2021, USA Football’s Grant Program is a comprehensive solution to help youth leagues and teams improve the quality of their athletes’ experiences and lower program costs. Organizations that enrolled with USA Football prior to April 1, 2021 are eligible to receive exclusive discounts from both BSN SPORTS and Profound Insurance Programs this season.

“Understanding the financial hardships youth sports organizations have faced due to the pandemic, we reimagined our grant program to ensure its reach and impact will be greater than ever before,” USA Football CEO & Executive Director SCOTT HALLENBECK said. “We’re proud to partner with industry leaders like BSN SPORTS and Profound Insurance Programs. Through their support, youth leagues can advance their operations and turn their focus to their kids, welcoming them back to the field for the fun and fitness of football that so many have missed.”

BSN SPORTS, the largest team sports equipment and apparel distributor in the U.S, serves as USA Football’s exclusive uniform partner within its grant program and a preferred apparel and equipment partner for USA Football-enrolled organizations. Through its unparalleled scale, cutting-edge technology and relationships with the best brands in the world such as Nike and Under Armour, leagues that met the April 1 enrollment deadline can receive discounts toward uniform purchases, often one of the largest expenses incurred by leagues. Discounts are based on order size and league information.

“Our team is excited to establish this partnership with USA Football, which amplifies the opportunities for kids and communities to access and participate in the valuable experiences within youth sports,” said BSN SPORTS Vice President of Sales BEN CONNERY. “Through the strong, long-standing relationships that we’ve developed with premier brands, USA Football-enrolled organizations will benefit from the selection and preferred pricing that BSN SPORTS brings to the table. With over 1,100 sales professionals servicing their local communities nationwide, we are committed to developing similar partnerships that bring impactful resources and quality service to coaches, athletes and their families.”

Acrisure LLC, the exclusive insurance program administrator of USA Football, and Profound Insurance Programs have more than 30 years of experience in youth and professional sports as well as a first-of-its-kind coverage. New this year is Season Protector, a program offering registration protection and illness and injury coverage that can reimburse a percentage of registration fees and equipment rentals when a covered loss – including COVID-19 illness – occurs during the season. Like those with BSN SPORTS, grants for Profound Insurance offerings are exclusive to those organizations that enrolled prior to April 1.

“We are excited to partner with USA Football in support of its efforts to help youth football organizations return to the field safely and responsibly this season,” said GLENN CHAVIOUS, President of Profound Insurance Programs. “Helping people navigate the unexpected is at the core of why we do what we do at Profound Insurance Programs, and we’re proud to have USA Football be the first national governing body of sport to offer our unique Season Protector program.”

Enrolled organizations have until July 31 (2021) to redeem discounts from BSN SPORTS and Profound Insurance Programs. For more on USA Football’s Grant Program and partners, visit Organizations are encouraged to reach their respective USA Football Regional Manager to learn more.

About USA Football

USA Football designs and delivers premier educational, developmental and competitive programs to advance, unify and grow the sport. As the sport’s national governing body, a member of the U.S. Olympic & Paralympic Committee and the United States’ sole delegate to the International Federation of American Football, USA Football assembles and directs U.S. National Teams for international competition. The independent non-profit also partners with leaders in medicine, child advocacy and athletics to support positive football experiences for youth, high school and other amateur players. Visit to learn more.

About BSN Sports

BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

About Profound Insurance Programs

Profound Insurance Programs has a vision to design a calculated and diverse suite of insurance products/programs and non-insurance offerings catering to a variety of niche markets in order to solve the special risks of our clients in these various industries.