LATHAM, N.Y. – The United East has announced a three-year partnership with BSN SPORTS Collegiate Select Program. BSN SPORTS is now the official apparel and merchandise provider of the United East Conference, with brand offerings from Nike.
“We are so pleased to announce the United East’s new partnership with BSN SPORTS,” said United East Commissioner Stephanie Dutton. “Expanding our conference sponsorships has been a top priority following our rebrand and we are excited that BSN SPORTS is our first new partner under the United East brand. Having such a reputable partner as part of our team will only continue to elevate the United East in the coming years.”
The partnership provides numerous incentives for the conference office and BSN SPORTS by expanding marketing and branding opportunities, as well as the ability to pursue conference-wide equipment opportunities.
“Providing time saving, impactful tools for coaches and athletic programs across the country lives at the heart of our work at BSN SPORTS, and we are proud of this opportunity to extend that service over the next three years to the United East Conference and its member institutions competing at the highest level of NCAA Division III athletics,” said BSN SPORTS Vice President of Collegiate Select Partnerships Todd Northrop. “This partnership prioritizes the experiences of student-athletes competing throughout the conference and we welcome the opportunity to continue growing the United East brand presence through fanwear platforms and branding resources designed to bolster community involvement and support.”
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About United East
The United East has nine NCAA Division III member institutions which include: Gallaudet University, Lancaster Bible College, Morrisville State, Penn College, Penn State Abington, Penn State Berks, Penn State Harrisburg, St. Mary’s College of Maryland and Wells College. The United East also includes three associate members in the sport of men’s golf including Rosemont College, Rutgers University – Camden and Wilson College. The United East has also partnered with the Allegheny Mountain Collegiate Conference in the sports of men’s and women’s lacrosse and the North Atlantic Conference in men’s tennis and women’s tennis. For more information, please visit: gounitedeast.com.