OCTOBER 19, 2021 – St. Norbert College, based in De Pere, WI today announced that it has established a new athletic partnership with Nike and BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. Through this partnership, BSN SPORTS will serve as the official uniform and game day provider to nearly every program while outfitting the college’s student-athletes and coaches in premier Nike product selection.

The partnership, which extends over the next four years, will debut across the Green Knights’ athletic program boasting nearly 160 conference championships and 15 individual and team national championships. St. Norbert College will also benefit from access to BSN SPORTS’ line of custom campus branding products, exclusive product offerings, and customizable fanwear shop for Knight supporters.

Todd Northrop, Vice President of Collegiate Select Partnerships for BSN SPORTS, said, “This agreement between St. Norbert College, BSN SPORTS, and NIKE will add tremendous value and dedicated local support to the experience of the coaches, student athletes, and administrators involved with Green Knights athletics. Our team is excited to provide the program’s coaches and teams with unparalleled access to premier branded apparel and equipment, as well as branding resources to continue growing St. Norbert College’s prominent athletic recognition and fanbase. We are proud of this partnership and welcome the opportunity give time back to Knights coaches on a daily basis, so they can continue focusing on positively impacting the lives of student athletes.”

Cam Fuller, St. Norbert College athletic director, said, “As an athletic department, we are focused on providing each of our nearly 600 student-athletes with a transformational experience through four pillars of success comprising academics, athletics, community, and student-athlete experience. By aligning with two premier brands in Nike and BSN SPORTS, we ensure that our 23 varsity sport programs have access to the best products in the world.”

Mr. Northrop concluded, “Elite partnerships like the one we have announced today fuel our passion at BSN SPORTS and affirm our highest aspirations for our partners nationwide. With over 1100 sales professionals servicing their communities nationwide, we are committed to elevating the experience of students and athletes and look forward to expanding premier collegiate partnership opportunities.”


Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.

About Nike, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. 

Media Contact

Lisa Bartek
BSN SPORTS Director of Communications