May 12, 2021 –North Park University, a Division III liberal arts institution based in Chicago, Illinois today announced that it has extended its athletic partnership with Under Armour and BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. Through this partnership, BSN SPORTS will remain the official apparel and equipment provider to the Vikings Athletic Program while outfitting North Park athletes and coaches in premier Under Armour product selection.

Todd Northrop, Vice President of BSN SPORTS Collegiate Select Division, said, “This agreement between North Park University, BSN SPORTS, and Under Armour will add tremendous value and dedicated support to the experience of the coaches, athletes, and families involved with North Park Athletics. Our team is excited to provide Viking coaches and teams with the best possible service and unparalleled access to sports equipment and premier apparel to continue elevating the University’s athletic presence and recognition.”

John Born, Assistant Vice President, Director of Athletics at North Park University said, “The partnership between North Park, BSN SPORTS and Under Armour has proven to be a great asset to the university. North Park Athletics, much like BSN and Under Armour, are continually striving for greatness. We are thrilled to be working with partners that seek and value success, and look forward to many years working together.”

Mr. Northrop concluded, “Exclusive and elite partnerships like the one we have announced today fuel our passion at BSN SPORTS to provide coaches and teams with the best possible service and unparalleled access to sports equipment and premier apparel. With over 1100 sales professionals servicing their communities nationwide, we are committed to elevating the experience of students and athletes and look forward to expanding premier partnership opportunities for our collegiate partners.”

If you would like more information regarding Collegiate Partnership opportunities with BSN SPORTS, please contact BSN SPORTS Vice President of Collegiate Select Todd Northrop at


Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

About Under Armour, Inc.

Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Powered by one of the world’s largest digitally connected fitness and wellness communities, Under Armour’s innovative products and experiences are designed to help advance human performance, making all athletes better. For further information, please visit