CARNEGIE MELLON UNIVERSITY SIGNS NEW ATHLETIC PROGRAM PARTNERSHIP WITH BSN SPORTS, NIKE

August 31, 2021 – Carnegie Mellon University, a leading DIII institution located in Pittsburgh, Pennsylvania, today announced that it has established a new athletic partnership with Nike and BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to the Tartan Athletics Program while outfitting Carnegie Mellon athletes and coaches in premier Nike product selection.

The partnership, which extends over the next five years, will debut across Carnegie Mellon University’s seventeen men’s and women’s teams competing in the University Athletic Association. The Tartans and the University campus will also benefit from access to BSN SPORTS’ line of Campus Branding products featuring exclusive Nike branding designs and customizable online fanwear shops for the Tartan community.

Todd Northrop, Vice President of BSN SPORTS Collegiate Select Division, said, “This agreement between Carnegie Mellon University, BSN SPORTS, and Nike will add tremendous value and dedicated support to the experience of the coaches, athletes, and families involved with Carnegie Mellon Athletics. It’s our goal to support our Collegiate Select partners with tailored resources and tools that save time for coaches and staff so that they can focus their attention on what they care about most – their student athletes. Our team is excited to provide Tartan coaches, teams, and program supporters with the best possible service and unparalleled access to team branding tools, sports equipment and apparel to continue elevating the University’s athletic presence and recognition.”

“We are excited to partner with BSN SPORTS for our apparel and equipment needs,” said Director of Athletics Josh Centor. “BSN SPORTS has established itself as a national leader in this area, and as we continue to progress toward our ambitions of becoming one of the premier athletic programs in the country, it is more important than ever for our student-athletes to have access to the equipment that will help them toward their goals.”

Mr. Northrop concluded, “Exclusive and elite partnerships like the one we have announced today fuel our passion at BSN SPORTS affirms our highest aspirations for our Collegiate Select program: delivering elite, customized products and services to our college customers. With over 1,100 sales professionals servicing their communities nationwide, we are committed to elevating the experience of student athletes and look forward to expanding premier partnership opportunities for our collegiate partners.”

If you would like more information regarding Collegiate Partnership opportunities with BSN SPORTS, please contact BSN SPORTS Vice President of Collegiate Select Todd Northrop at tnorthrop@bsnsports.com.