May 28, 2021 – The Hardcore Elite select baseball club, a rising program led by an impressive staff of training and development coaches based in Western Pennsylvania, today announced that it has entered into a partnership Agreement with BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. As the most recent baseball club to join BSN SPORTS in partnership, the agreement will support the Hardcore Elite Program for the next five years as the official apparel and equipment provider of the club’s athletes spanning ages 9 to 16 while outfitting Hardcore staff, coaches and supporters in premier Under Armour product selection.

The partnership, which extends over the next 3 years, will debut this summer across Hardcore Elite’s 17 teams. The club will also benefit from access to BSN SPORTS’ line of custom branding products, My Team Shop purchasing platform, and customizable fanwear shops for Hardcore families and supporters.

“We are excited to establish this agreement between Hardcore Elite Baseball, BSN SPORTS, and Under Armour, which will bring immediate benefit to the athletes, coaches, and staff representing their organization on and off the field of play,” said BSN SPORTS National Account Manager Fritz Genther. “Through our longstanding relationships with top brands like Under Armour, the club can keep its focus on providing quality training and development opportunities to young players while knowing their teams have access to unmatched product selection and a dedicated local service team to keep their players ready to step on the diamond. We look forward to helping provide key building blocks towards growing the Hardcore Elite brand this coming season.”

Brian Graham, Co-Owner of the Hardcore Elite Baseball Club, added, “Hardcore Elite is extremely excited to partner with BSN SPORTS and Under Armour. This partnership will strengthen our program, give our players access to the best apparel and equipment on the market and allow for Hardcore Elite to continue to provide the best possible experience and quality program for all of our players and families. The Under Armour brand will allow Hardcore Elite to provide our players with the best player apparel and equipment packages while we focus on our program’s main mission of developing next level baseball players.”

Mr. Genther concluded, “Elite partnerships like the one we have announced today fuel our passion at BSN SPORTS to provide coaches and teams with the best possible service and unparalleled access to sports equipment and premier apparel. With over 1100 sales professionals servicing their communities nationwide, we are committed to elevating the experience of students and athletes and look forward to expanding partnership opportunities across the youth baseball market.”

If you would like more information regarding Partnership opportunities with BSN SPORTS for baseball organizations, please contact BSN SPORTS National Account Manager Fritz Genther at or BSN SPORTS Baseball Category Manager Kyle Hancock at


Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

About Under Armour, Inc.

Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Powered by one of the world’s largest digitally connected fitness and wellness communities, Under Armour’s innovative products and experiences are designed to help advance human performance, making all athletes better. For further information, please visit

Media Contact

Lisa Bartek
BSN SPORTS Director of Communications