BSN SPORTS, UNDER ARMOUR Seal Partnership with Premier Youth Hardcore Elite Baseball Club

May 28, 2021 – The Hardcore Elite select baseball club, a rising program led by an impressive staff of training and development coaches based in Western Pennsylvania, today announced that it has entered into a partnership Agreement with BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. As the most recent baseball club to join BSN SPORTS in partnership, the agreement will support the Hardcore Elite Program for the next five years as the official apparel and equipment provider of the club’s athletes spanning ages 9 to 16 while outfitting Hardcore staff, coaches and supporters in premier Under Armour product selection.

The partnership, which extends over the next 3 years, will debut this summer across Hardcore Elite’s 17 teams. The club will also benefit from access to BSN SPORTS’ line of custom branding products, My Team Shop purchasing platform, and customizable fanwear shops for Hardcore families and supporters.

“We are excited to establish this agreement between Hardcore Elite Baseball, BSN SPORTS, and Under Armour, which will bring immediate benefit to the athletes, coaches, and staff representing their organization on and off the field of play,” said BSN SPORTS National Account Manager Fritz Genther. “Through our longstanding relationships with top brands like Under Armour, the club can keep its focus on providing quality training and development opportunities to young players while knowing their teams have access to unmatched product selection and a dedicated local service team to keep their players ready to step on the diamond. We look forward to helping provide key building blocks towards growing the Hardcore Elite brand this coming season.”