December 2, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Winning Streak Inc. based in Dupo, IL. Founded in 2003, Winning Streak has served the greater St. Louis and Chicago team sporting goods market through an extensive brand selection and customized uniform and apparel offerings. Through this acquisition, BSN SPORTS welcomes the Winning Streak sales and support teams to its platform and will continue to support customers out of the local St. Peters, MO and Mokena, IL sales offices. Winning Streak founder Chris Braun will maintain ownership of his decoration facilities, adding further support to BSN SPORTS’ internal and third-party decoration network.

The acquisition of Winning Streak Inc. serves as the latest accelerant to BSN SPORTS’ growing platform, as the company continues to strategically expand its geographic footprint and professional sales team across the county.

Terry Babilla, BSN SPORTS’ President, said, “As BSN SPORTS closes out a record 2021, we are excited to accelerate our growth trajectory as well as our decoration footprint through this new addition. Winning Streak has maintained a strong local presence as a prominent athletic provider and support system to the regional sports community. We look forward to this opportunity to expand upon Mr. Braun’s and Winning Streak’s strong foundation of customized product offerings with access to free premier coaching and development resources, our line of team and school campus branding products and exclusive ordering platforms that truly bring forth a one-stop shopping experience for coaches, schools and athletic organizations.”

Mr. Braun added, “Over nearly two decades, Winning Streak Inc. has had the honor of serving athletes, coaches and families with a focus on providing an elevated service experience to our local communities. I look forward to working with BSN SPORTS through our expansive decoration facility while introducing new tools and resources to our customers through our new family at BSN SPORTS. The Winning Streak team is excited for the opportunity to continue deepening relationships with our customers and creating positive experiences for coaches with the added benefit of BSN SPORTS’ nationwide presence backed by enhanced employee and customer support structures.

Mr. Babilla concluded, “Our BSN SPORTS team is eager to support their local communities and coaches with the tools and services that enable coaches and organizations to focus on making a positive impact in the lives of their student athletes. As a company, we will continue to strategically grow our team with seasoned professionals who provide best-in-class service and have a passion for building lifelong customer relationships.”

If you are interested in joining the fastest growing organization in team sports, please contact Dan Dickman at or Bob Dickman at


Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

About Varsity Brands

With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, a Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,200 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, ecommerce sites and direct sales channels.

Media Contact

Lisa Bartek
BSN SPORTS Director of Communications