December 1, 2022, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Unique Image, LLC located in Wilmington, Delaware. Unique Image has specialized in customized promotional, corporate and team athletic products and apparel since its founding in 1979 by Bob Gleber. The 2nd generation family business is currently managed by brothers Jason and Jon Gleber.
Through this acquisition, co-owner Jason Gleber and the entire Unique Image sales team have joined BSN SPORTS. Unique Image customers can expect to receive continued exceptional service from their local sales team, now with an expanded brand selection, dedicated sports and equipment product experts and access to BSN SPORTS’ digital design platforms. Unique Image’s in-house screen printing operation will remain under Jon Gleber’s management as a contract decoration service joining BSN SPORTS’ expansive third-party decoration system.
Terry Babilla, BSN SPORTS’ President, said, “In welcoming the Unique Image team to our organization, BSN SPORTS is excited to continue enhancing the experience of coaches, athletes and community members of the greater Wilmington area. The Glebers have built a strong reputation for service and dedication to the customer, and we believe that reputation will be enhanced with the addition of our all-encompassing tools and resources. We look forward to the opportunity to continue building upon the strong local connections fostered by the Unique Image sales team, and I believe that together we will deliver a best-in-class customer experience.”
Jason Gleber, co-owner of Unique Image, said, “Our Unique Image history was built on our commitment to providing impeccable customer service and customer-driven solutions to the schools, businesses, and teams that we’ve had the opportunity to partner with for nearly 50 years. With those priorities in mind, we know that we’ve chosen the right partner for the next chapter in our story. In joining BSN SPORTS, we’re excited for the ability to offer expanded brand and product offerings backed on a national scale, while maintaining our people-first culture, and we look forward to what’s to come for our customers.”
Mr. Babilla concluded, “The addition of the Unique Image team to our BSN SPORTS family is an exciting closing note on what has been a memorable 50th year of serving coaches. We will continue to seek out partners that help us build lifelong relationships with our customers and fulfill our mission of supporting coaches in making an indelible impact in the lives of their student athletes.”
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, a Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,200 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, ecommerce sites and direct sales channels.