January 5, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Team Sports Ink, LLC located in Carson City, NV. A prominent team sporting goods provider and decorator for the greater Reno youth and high school athletic markets, Team Sports Ink was founded in 1999. Through this acquisition, BSN SPORTS welcomes current owner and founder Butch Cattanach, and his son-in-law Carl Baker, along with Team Sports Ink sales team members and support staff to its platform. Additionally, Mr. Cattanach will maintain ownership of the decoration facilities, adding further support to BSN SPORTS’ internal and third-party decoration network.
The acquisition enables BSN SPORTS to further scale its services for a growing Nevada customer base and enhances the custom product and service offerings available to local athletic programs and organizations. In joining BSN SPORTS, the sales team will continue to support customers out of the Carson City office location.
Terry Babilla, BSN SPORTS’ President, said, “The addition of our new Teams Sports Ink teammates is an exciting first step into 2022. Under Mr. Cattanach’s leadership, the company has maintained an excellent reputation of outstanding customer service and we look forward to building upon that foundation with industry-leading product offerings and team purchasing platforms. Additionally, customers can expect unlimited access to free premier coaching and development resources and sport-specific product experts that truly bring forth a one-stop shopping experience for coaches, schools and athletic organizations.”
Mr. Cattanach added, “Since its founding, Team Sports Ink has had the honor of serving athletes, coaches and families with a focus on providing an elevated service experience to our local communities. Our team is excited to gain the ability to provide more products and services than ever before with the support and backing of a national company in BSN SPORTS. Along with our Sales team, I embrace the opportunity to continue deepening relationships with our local community and creating positive experiences for coaches with new tools and resources to elevate the experience of our customers.”
Mr. Babilla concluded, “Our local BSN SPORTS teams are eager to support communities and organizations with the tools and services that enable coaches to focus on making a positive impact in the lives of their student athletes. As a company, we will continue to strategically grow our team with seasoned professionals who provide best-in-class service and have a passion for building lifelong customer relationships.”
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, a Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,200 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, ecommerce sites and direct sales channels.