June 7, 2022, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired I.D. Clothing Company (dba Team Gear) based in Whippany, NJ. An established provider of team sporting goods and uniforms in the regional school, collegiate and youth athletic markets, Team Gear operates out of their Whippany office with the support of their in-house decoration and customization facilities.
Through this acquisition, the Team Gear leadership and their full sales and support teams join BSN SPORTS and the Team Gear office will transition into a regional sales office, expanding BSN SPORTS’ nationwide network of locally based sales and service teams. Under BSN SPORTS’ umbrella, current customers can expect to receive continued exceptional team service combined with an expanded brand selection and product offerings. Team Gear’s decoration operations will remain under current ownership while joining BSN SPORTS’ expansive third-party decoration system.
Terry Babilla, BSN SPORTS’ President, said, “The addition of Team Gear to the BSN SPORTS family is an exciting milestone in what has proven to be an incredible year for our team with the resurgence of team sports. We look forward to this opportunity to expand upon Team Gear’s trusted reputation for customized product offerings with access to free premier coaching and development resources, our line of team and school campus branding products and exclusive ordering platforms that truly bring forth a one-stop shopping experience for coaches, schools and athletic organizations. With the support of our Territory Managers, Customer Service Teams, elite sport category experts and custom team apparel and branding tools, we look forward to this opportunity to enrich the experiences of local coaches, athletes and families.”
Team Gear operating partner Jeff Rappaport added, “The ability to serve coaches, athletes and teams through our Team Gear family over the years has been an incredible experience. We are excited for the opportunity to continue creating lifelong memories for local athletic programs by joining BSN SPORTS, while providing an expanded selection of products, resources and support through their national brand. Our team values the potential and positive impact that this new chapter will bring to our communities.”
Mr. Babilla concluded, “Through this acquisition, we are eager to continue building momentum in expanding BSN SPORTS’ service capabilities across the country. Welcoming individuals to our team that share our passion for supporting coaches and the impact they make in the lives of their athletes will remain a key priority.”
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, a Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,200 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, ecommerce sites and direct sales channels.