January 10, 2021, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired SportsCenter Inc. based in Fort Wayne, Indiana. Founded in 1992, the business has remained a family-owned operation under the management of Tom and Kevin Rodenbeck. SportsCenter quickly gained a well-respected reputation among local youth, high school and collegiate athletic programs for their personalized service and relationships. Through this acquisition, BSN SPORTS welcomes the current owners and the full SportsCenter sales and support staff onto its platform to continue serving customers from their current location, which will be transitioned to a BSN SPORTS sales office.
Under the SportsCenter umbrella, the Rodenbecks also manage an apparel decoration business which will remain within their ownership and join BSN SPORTS’ extensive and third-party decoration network. This acquisition signals a healthy start to 2022 for BSN SPORTS, quickly following the addition of Team Sports Ink in Nevada announced just earlier this week.
Terry Babilla, BSN SPORTS’ President, said, “We are thrilled with the addition of the SportsCenter team to our platform, enhancing our ability to service Indiana area coaches, athletes, and athletic programs with a strong local touch. The Rodenbecks’ established their brand by developing personalized solutions for their customers and these attributes align seamlessly with our focus at BSN SPORTS. We relish the opportunity to unlock new tools and resources, from custom campus branding to our elite line-up of product and sport-specific experts, to these athletic programs and organizations.”
SportsCenter co-owner Kevin Rodenbeck added, “The SportsCenter brand was built on a desire to provide a quality customer experience for our local teams and athletic programs, and we are thankful to have had the opportunity to deliver on that promise for the last 30 years. We’re excited to add new dimensions to our portfolio of products and services with the support of a national brand in BSN SPORTS. Through this new beginning, our team is proud to continue servicing our customer base and creating positive experiences for coaches with fresh tools and resources to elevate the experience of our coaches, athletes and community.”
Mr. Babilla concluded, “Our local BSN SPORTS teams are eager to support communities and organizations with the tools and services that enable coaches to focus on making a positive impact in the lives of their student athletes. As a company, we will continue to strategically grow our team with seasoned professionals who provide best-in-class service and have a passion for building lifelong customer relationships.”
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, a Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,200 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, ecommerce sites and direct sales channels.