Novembers 15, 2022, Farmers Branch, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Donnelley Sports located in Twin Falls, Idaho. Donnelley Sports was founded in 1975 and services the team sports market of Idaho and Nevada as a 2nd generation family business currently owned and operated by partners Pat Donnelley, Mike Donnelley, and Scot McNeley.

Through this acquisition, Donnelley Sports’ leadership and their full sales and support teams have joined BSN SPORTS. The Donnelley Sports office in Twin Falls will transition into a regional sales office, expanding BSN SPORTS’ nationwide network of locally based sales and service teams. Current customers can expect to receive continued exceptional team service combined with an expanded brand selection and access to BSN’s digital platforms and school branding. Donnelley Sports’ in-house graphics and embroidery operations will remain under current ownership while joining BSN SPORTS’ expansive third-party decoration system.

Terry Babilla, BSN SPORTS’ President, said, “Today’s announcement marks an exciting addition to BSN SPORTS’ seasoned sales organization as Pat Donnelley, currently serving his 3rd year as Chairman of the National Sporting Goods Association (NSGA), Mike Donnelley and Scot McNeley, recent board member of Sports Inc., bring a wealth of knowledge and expertise to the business though this combination. I have always had tremendous respect for the reputation and leadership of the Donnelley business, and I believe they will be a fantastic organizational and cultural fit with the BSN SPORTS family. We look forward to upholding Donnelley Sports’ proven service reputation while delivering enhanced product, equipment and branding now available to their customers within the BSN SPORTS umbrella.”

Pat Donnelley, President of Donnelley Sports, said, “For nearly 50 years, our team has remained dedicated to enhancing the athlete experience with personalized team sports solutions that keep our customers coming back season after season. Today marks an exciting new chapter in the Donnelley Sports history and looking ahead, we believe we are well positioned to create valuable experiences for our communities by leveraging the strength that BSN SPORTS has to offer.”

Mr. Babilla concluded, “As our 50th Anniversary celebration comes to a close, our BSN SPORTS team is more eager than ever to align with like-minded partners that share our passion for providing best-in-class service to their local communities. We will continue to seek out partners that help us build lifelong relationships with our customers and fulfill our mission of supporting coaches in making an indelible impact in the lives of their student athletes.”

If you are interested in joining the fastest growing organization in team sports, please contact Dan Dickman at or Bob Dickman at


Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

About Varsity Brands

With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, a Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,200 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, ecommerce sites and direct sales channels.

Media Contact

Lisa Bartek, BSN SPORTS