January 7, 2021, Dallas, TX — BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, today announced that it has acquired Best Sports Inc. (“Best Sports”) based in Rogers, AR. Best Sports has been family-owned and operated since its founding in 1972 by owner Guy Davis, having since established an additional office and presence in the greater Fayetteville area as a prominent local sporting goods leader.
Terry Babilla, BSN SPORTS’ President, said, “Over nearly half a century, Guy Davis and his family built their business on the pillars of superior customer service, broad product selection and a deep and abiding commitment to their local community. These attributes align perfectly with how we approach our business. We are thrilled with the addition of Best Sports to our platform and our enhanced ability to service northwest Arkansas area coaches, athletes, and athletic programs with a strong local touch. Looking ahead, we will continue to opportunistically grow our team with seasoned professionals who share our values and have a passion for building lifelong customer relationships.”
Guy Davis, who will join BSN SPORTS along with Best Sports co-owners, daughter Teresa Black and son-in- law Byron Black, added, “Over the last 49 years, Best Sports has developed deep customer relationships through our incredible team and customer-first approach. We are excited to build an even stronger future by joining BSN SPORTS. This next step will equip our sales and customer service teams with industry leading selling tools and technology to enhance our support of our customers.”
Mr. Babilla concluded, “Across the country, our BSN SPORTS family is eager to support their local student athletes, coaches, and athletic directors as they work to return to play and enjoy team sports once again. The addition of Best Sports brings great momentum to our sales platform as we start this year and only strengthens our commitment to providing superior, personal expertise and guidance for our customers.”
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, a Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,200 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, ecommerce sites and direct sales channels.