DALLAS, TX – July 28, 2021 – Baldwin Wallace University, an independent, liberal arts & sciences university located in Berea, Ohio, today announced that it has established a new athletic partnership with Nike and BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to the Yellow Jackets Athletic Program while outfitting Baldwin Wallace athletes and coaches in premier Nike product selection.

The partnership, which extends over the next seven years, will debut across Baldwin Wallace University’s twenty-two Men’s and Women’s teams competing in the Ohio Athletic Conference. The Yellow Jackets and the University campus will also benefit from access to BSN SPORTS’ line of Campus Branding products featuring Nike branding designs and customizable online fanwear shops. As a first step in the partnership, Baldwin Wallace invites staff, supporters, and community members to visit their first Yellow Jackets My Team Shop, which features partnership pricing on all items and will remain open through August 9th.

Todd Northrop, Vice President of BSN SPORTS Collegiate Select Division, said, “We are excited to establish this agreement between Baldwin Wallace University, BSN SPORTS, and Nike, which will bring immediate benefit to the student athletes, coaches, and staff representing the Yellow Jacket community on and off the field of play. In servicing the Baldwin Athletic Program with unmatched access to apparel, uniforms, and equipment, our team takes pride in providing a providing a true partnership that allows coaches and staff to spend their time focusing on developing their athletes. We look forward to leveraging our relationships with top brands like Nike to continue amplifying the growing Baldwin Wallace Yellow Jacket brand presence.”

“Our goal at Baldwin Wallace is to deliver a best-in-class scholar athlete experience providing our students the best opportunity to excel in competition and in the classroom,” added Baldwin Wallace Director of Athletics Steve Thompson. “Our new partnership with Nike and BSN SPORTS will outfit our students in the very best athletic apparel as they proudly represent BW.  It also provides our stakeholders the opportunity to help extend our brand into new markets that will benefit Baldwin Wallace University. I cannot wait to see Brown and Gold represented here in Ohio and throughout the country by our scholar athletes and BW community.”

Mr. Northrop concluded, “Exclusive and elite partnerships like the one we have announced today fuel our passion at BSN SPORTS affirms our highest aspirations for our Collegiate Select program: delivering elite, customized products and services to our college customers. With over 1100 sales professionals servicing their communities nationwide, we are committed to elevating the experience of student athletes and look forward to expanding premier partnership opportunities for our collegiate partners.”

If you would like more information regarding Collegiate Partnership opportunities with BSN SPORTS, please contact BSN SPORTS Vice President of Collegiate Select Todd Northrop at tnorthrop@bsnsports.com.


Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.

About Nike, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. 

About Baldwin Wallace University

Baldwin Wallace University, founded in 1845, was one of the first colleges to admit students without regard to race or gender. An independent, coeducational university of 3,500 students, BW offers coursework in the liberal arts tradition in more than 80 academic areas. Located in Berea, 12 miles from downtown Cleveland, BW offers students the cultural, educational and business advantages of a major metropolitan area.

Media Contact

Lisa Bartek
BSN SPORTS Director of Communications