Shorewood, WI, October 4, 2022 — BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, announced the completion of their $50,000 Campus Branding of Shorewood High School’s free Campus Branding Giveaway installments. In May 2022, Shorewood High School was randomly selected as the recipient of BSN SPORTS’ Campus Branding Giveaway, which provided the school with $50,000 of customizable products from BSN SPORTS’ Campus Branding line.

The products installed at Shorewood High School include avenue banners, window branding, wall murals and signage across campus, pop-up tents for community events, gamedays and signing days, custom furniture, windscreens and more. These installments will mark an exciting new chapter for the Shorewood High School to showcase their brand and elevate school spirit across campus and in the community.

Helen Price, BSN SPORTS Vice President of Campus Branding, said, “We are elated to award Shorewood High School the Campus Branding Giveaway to help instill school spirit not only on campus, but throughout the Shorewood community. Our BSN SPORTS team worked hand-in-hand with the Shorewood High School coaches and administrators to bring their visions to life and we are thrilled to invite the community to experience the finished product. We hope the Campus Branding materials chosen will elevate the look, feel and heart of the Shorewood High School campus for years to come.”

This Campus Branding Giveaway continues to be BSN SPORTS’ largest branding giveaway to a single campus to date and is the latest school and coach recognition initiative within the company’s larger 50th Anniversary Celebration. With a focus on supporting coaches in their efforts to inspire and encourage athletes on and off the field, this giveaway follows on the heels of a campus branding refresh recently awarded to Polytechnic High School (Fort Worth, TX) in which the school received a complete complimentary campus and brand design makeover. BSN SPORTS plans to continue ringing in its golden anniversary with a focus on giving back to coaches by amplifying the impact of standout coaches nationwide through their #ThankYouCoach campaign, which peaks with National Coaches Day later this week on Oct. 6th.

Taz Landry, Shorewood High School Athletics and Activity Director, commented, “On behalf of Shorewood High School, we are extremely excited to be chosen as the recipient of the BSN SPORTS $50K Campus Branding Giveaway. Shorewood has a robust history of athletics, and our student athletes are proud to walk the halls, train, and host games at our facilities. The Giveaway will allow us to generate more excitement around our campus through refreshed branding and will aid us in creating an even stronger school identity. Thank you to the BSN SPORTS team for helping us continue to highlight Shorewood’s culture of innovation and excellence within the community.”


Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

About Varsity Brands

With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, a Varsity Sport Brand; Varsity Spirit; and Herff Jones, A Varsity Achievement Brand. Together, these entities promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.

Media Contact

Rachael Meehan
Senior Communications Specialist, BSN SPORTS